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Mustaches 4 Kids Richmond makes lives better for children through support of Children's Hospital Foundation


For the past seven years, facial hair —and the men who grow it — has raised more than $217,000 for Children’s Hospital Foundation, which works in support of Children’s Hospital of Richmond at VCU. On Monday, Feb. 26, leaders of Mustaches 4 Kids Richmond will present Children’s Hospital Foundation with a check from their most recent event.

As part of the annual M4K Richmond fundraiser, participants pay a small entrance fee and collect pledges to support their monthlong, facial-hair growing efforts. This year, 127 growers raised a total of $268,000 for local children’s charities including Children’s Hospital Foundation, ASK Childhood Cancer Foundation, Greater Richmond SCAN, Noah’s Children and Cameron K. Gallagher Foundation.

"We have a good time with it. It’s a great opportunity to hang out with your friends, network with new people, and give back to the community,” said Ben Keefer, M4K Richmond chairman. “M4K Richmond is honored and humbled to support organizations like Children’s Hospital Foundation. Our charities are the ones out there every day doing all the hard work making lives better for children in our community.”

“I do this every year, along with a bunch of the other pediatricians at CHoR,” said Bruce Rubin, M.D., Children’s Hospital of Richmond physician-in-chief, of his choice to participate in M4K. “It’s a fun way to meet up with a great group of community friends like Ben [Keefer], to mildly irritate my family because of how silly I look, and to raise money for CHoR and other wonderful Richmond organizations that improve the lives of kids.”


WHAT:                   Check presentation to Children’s Hospital Foundation from 2017 M4K event

WHEN:                    Monday, Feb. 26, 3:30 p.m.

WHERE:                  Children’s Hospital of Richmond at VCU – Children’s Pavilion

                                1000 E. Broad St.

                                Level 1, Sky Lobby

WHO:                       Children’s Hospital Foundation

                                    M4K leaders

                                    Bruce Rubin, M.D., CHoR physician-in-chief and M4K participant

                                    Elias Neujahr, CHoR CEO

                                    CHoR patient and family


Media must be escorted while in the Children’s Pavilion.