Nina Hobcroft named Vice President of Strategic Alliances and Market Development at VCU Health
April 21, 2017
By Carissa Etters
University Public Affairs
Friday, April 21, 2017
Nina T. Hobcroft has been appointed vice president of strategic alliances and market development at VCU Health. The new role was created to capitalize on the growing momentum that is positioning VCU Health in more strategic partnerships and markets across the commonwealth.
“We are fortunate to have someone like Nina join our team at a time when strategic alliances are more important than ever,” said Deborah Davis, CEO of Virginia Commonwealth University Health System Hospitals and Clinics and vice president for clinical affairs at VCU. “Nina has an extensive background in strategic planning and has achieved tremendous success in her past leadership roles. We are confident that she will take us to the next level.”
Prior to joining VCU Health, Hobcroft served as senior vice president of strategy and development at HCA Capital Division where she led significant market expansion efforts and the development of robust analytics at 17 regional hospitals and three free-standing emergency centers spread across four states. Before joining HCA, Hobcroft spent eight years at medical supplies and health care technology company McKesson Medical-Surgical. As a clinical leader, she served as the assistant administrator of rehabilitation services at Children’s Hospital of Richmond and executive director of the Richmond Cerebral Palsy Center.
Hobcroft earned her bachelor’s degree in occupational therapy and master’s degree in health administration from VCU. She has served as an adjunct faculty member in the VCU School of Allied Health Profession’s Department of Health Administration.
About VCU and VCU Health
Virginia Commonwealth University is a major, urban public research university with national and international rankings in sponsored research. Located in downtown Richmond, VCU enrolls more than 31,000 students in 225 degree and certificate programs in the arts, sciences and humanities. Seventy-nine of the programs are unique in Virginia, many of them crossing the disciplines of VCU’s 13 schools and one college. The VCU Health brand represents the health sciences schools of VCU, the VCU Massey Cancer Center and the VCU Health System, which comprises VCU Medical Center (the only academic medical center and Level I trauma center in the region), Community Memorial Hospital, Children’s Hospital of Richmond at VCU, MCV Physicians and Virginia Premier Health Plan. For more, please visit www.vcu.edu and vcuhealth.org.